About

Quality

Personal connection to understand the customer needs. Source highest quality produce globally.

Price

Use technology, reduce operational costs, straight from the grower without compromising quality.

Care

Continuous communication,QC reports, error-free shipping documents, ownership to deliver the right produce at right time.

Services

Produce/Category Management

Complete responsibility of a particular product or a category of the produce

Deliver directly to the retailer’s DC at defined “spec, volume and price”

52 week sourcing and deep expertise in supplying the produce

Extended team to the retailer’s/service provider's team

Manage all compliance and due diligence

Manage QC using tech platform

Team

James Mash

James has been in the fresh produce business for 26 years. Deep understanding of the produce and different sourcing origins.

Sachin Shende

Sachin comes from a farming family and is a technology entrepreneur. Experience of over 25 years in technology and fresh produce supply chains.

Brian Barriskill

A global agri-food, forage and logistics professional with over 30 years of experience. Currently, based in Dubai with deep understanding of GCC markets.

Core Principles

Services

Team

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