01
Quality

Personal connection to understand the customer needs. Source highest quality produce globally.

02
Price

Use technology, reduce operational costs, straight from the grower without compromising quality.

02
Price

Use technology, reduce operational costs, straight from the grower without compromising quality.

Core Principles

01
Quality

Personal connection to understand the customer needs. Source highest quality produce globally.

02
Price

Use technology, reduce operational costs, straight from the grower without compromising quality.

03
Care

Continuous communication,QC reports, error-free shipping documents, ownership to deliver the right produce at right time.

Leadership Team

James Mash

James has been in the fresh produce business for 26 years. Deep understanding of the produce and different sourcing origins.

Sachin Shende

Sachin comes from a farming family and is a technology entrepreneur. Experience of over 25 years in technology and fresh produce supply chains.

Brian Barriskill

A global agri-food, forage and logistics professional with over 30 years of experience. Currently, based in Dubai with deep understanding of GCC markets.

Procurement Team

Suyash Borse

Suyash has several years of experience in the fresh produce supply chain leveraging technology. He has delivered solutions in the traditional agricultural supply chain to drive the value. He possesses excellent skills in the onion quality assessment, processes for export and has good understanding of international markets.

Neha Adsare

Neha brings 5+ years of experience in digital agri-tech, enhancing procurement and quality testing through data-driven approach in the vegetable supply chain. She has an excellent rapport with farmers and has worked on capacity building from crop production to post-harvest solutions.

Dnyandeep Chaudhari

Drives agri-tech adoption and supply-chain digitisation in crops like grape and water melon, helping enterprises enhance procurement, quality testing and field workflows through digital solutions, field insights and effective relationship management.

Rahul Jadhav

Rahul brings experience in supply chain operations, procurement, quality control and SaaS product development. He collaborates with farmers, aggregators in the grape and tomato supply chain to streamline sourcing, enhancing workflows and ensuring consistent quality of the produce.